Karthik Sundaram on LinkedIn: #saas #subscription #fees #software (2024)

Karthik Sundaram

Driving revenue opportunities for B2B SaaS and Cross-border Venture-backed Start ups.

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Monday SaaS gripes:Zoom: paying for what could be an email Yes/NoAdobe: paying for what could be hacked with ChatGPT and PowerpointFigma: paying for client to become an art director and copy editorQuickBooks: paying for creeping fees and gouging invoicesWhat am I missing?#saas #subscription #fees #software

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  • Karthik Sundaram

    Driving revenue opportunities for B2B SaaS and Cross-border Venture-backed Start ups.

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    Passion project: I am delighted to launch www.uthsav.com, an event planning portal for the global NRI community, where weddings and community events are huge. Do give it a whirl, and I would love your feedback. If you know of wedding planners who cater to the community, would love introductions.#indianweddings #weddingplanning #eventplanning

    Uthsav - Wedding planning | Event planning | Indian Weddings uthsav.com

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    Driving revenue opportunities for B2B SaaS and Cross-border Venture-backed Start ups.

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    Common Sense.Before there was social media, television, radio, or any other modern connectivity tool, there was print. And one of the best-selling pamphlet in 1775 was Common Sense, by Thomas Paine.A lot is known about the Declaration of Independence, the US Constitution, and other hallmarks of the US Independence and 4th of July, but Paine's Common Sense was distributed over 500,000 copies that sparked the final path to American Independence.On this Fourth of July, here's wishing this great country and it's people all around the world, Happy Independence!May God Bless America.Read the Common Sense here: https://lnkd.in/gvPvDNak#independenceday #4thofjuly #america #unitedstates

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    Driving revenue opportunities for B2B SaaS and Cross-border Venture-backed Start ups.

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    Cheaper is not a sales strategy.It is summer and hordes of India-based start ups are visiting the US, as part of cohorts or in individual capacity. Many of the products they are bringing have already reached some maturity stage in the US markets, especially in the enterprise space.An oft-repeated phrase I hear from these CEOs is, "We are cheaper."The effort required to unwire an existing product to fit in the "cheaper" version is a huge time, effort, and financial cost on the client, and the inertia to change will easily outweigh the benefits of change.What is required is a value proposition that the prospect cannot ignore. And this, in turn, requires a product vision that can truly transform the prospect's current situation.Other signals that I see will soon get thrown under the bus are AI-washing and end-to-end features.#india #saas #enterprise #b2bmarketing #b2bsales #software #sales

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    Driving revenue opportunities for B2B SaaS and Cross-border Venture-backed Start ups.

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    Awaiting the deluge of business and motivation nuggets from armchair experts who watched the India win at the World Cup T20.

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    Driving revenue opportunities for B2B SaaS and Cross-border Venture-backed Start ups.

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    Transition with grace.In the last 6 months, we have been in the not-so-ideal situation twice to take over a client business from another agency. While the deals are sweet for us, all of us at Purplepatch Services know what it is to lose a client and would not wish it on any agency.Three lessons we learned from these transitions:1. Treat the deal with grace and transparency: the handing-over agency is going to be reluctant to share all insights, tribal knowledge, and data they have gathered over the time they handled the client. My team and I decided to deal with the situation differently. Instead of cold Zoom calls and shaky handovers, we asked them out to drinks, spent 4 hours learning what they could share with us, and made it clear it was not about them (people) but just a client situation we had to deal with. All of us left as friends and continue to engage where needed--as friends, with grace, and in full transparency.2. The client should own everything: In the second agency transition, we found the web hosting, marketing automation accounts, Salesforce access, and all sensitive data sources tied to the agency email accounts. This is 2024. We asked the client to set up a marketing@clientname email, and moved all account accesses to that email ID. We asked their IT team to give us dedicated access that can be revoked at any time. This is the way. 3. Set expectations early and continually engage: We were sensitive to the fact that the client leader was coming off an engagement that had gone south, and was facing internal pressure on delivery. Dexter Osorio, Paulo Casalhay, and jamieson alcoriza, along with Satish Kumar N. and Ashok Kumar created a clear data-sensitive worksheet on what can be achieved in the first quarter and further broke it down into weekly and monthly goals. We then set up a few daily stand-ups followed by weekly stand-ups. It may seem stupid for me to say this, but apparently the previous agency didn't think this was important.What have been your experience in agency transitions? I think there is a huge need to build a play book here. Please feel welcome to share your insights and thoughts.#marketingagency #agency #transition #b2bmarketing #digital #digitalmarketing

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    Driving revenue opportunities for B2B SaaS and Cross-border Venture-backed Start ups.

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    This whole concept of INTENT is another bottle of snake oil sold to marketers who are ready to grasp at any straw to prove that they are building qualified opportunities. If a company publishes a bunch of SAP roles on their job board, it doesn't automatically mean the company is open for consulting offers immediately. If a company publishes a round of funding, it doesn't qualify them for your product or service automatically. No enterprise buyer is going to put it out there that they have a problem and are looking for a solution. And if you think AI is going to give you better signals to send intent-based emails, you gotta stop drinking that Kool-aid. That agency selling you intent data is not even washing it but selling the same crap to 20 of your competitors.Marketing teams are going to find intent by getting out into the field: events (and stopping passers-by and boldly engaging them in a conversation), cold-calling (yup, pick up the phone and dial), reading profile posts and responding thoughtfully (liking a post and then pinging the author with your services will shut your signal down nicely), building conversations will help build intent.If data is the new oil, intent data is for sure the new snake oil.#intentdata #b2bmarketing #intent #b2bsales #emails #outreachThe image is copyright of the Uber-creative Tom Fishburne

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  • Karthik Sundaram

    Driving revenue opportunities for B2B SaaS and Cross-border Venture-backed Start ups.

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    A referral for your business shows you have attained platinum status in trust:- A client or partner is transferring their trust on you to another prospect, and you are expected to just show up and sign the deal.- There is zero cost of sale, and in fact, high chances of upsell of all your services to expand your book of business.- The new client may as well give you a reference if you do your job well.Today, I had the bad experience of referring a PR firm to an existing client and lost all that goodwill. For six months since engagement, the CEO never showed up on calls, rookies rustle up garbage content, and the client is super pissed at the whole engagement quality. The PR CEO is quite prolific on Linkedin, posting about how they are the best thing since sliced bread in PR. Unfortunately they didn't toast up well.

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    Driving revenue opportunities for B2B SaaS and Cross-border Venture-backed Start ups.

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    Either YETI bribes all outbound email AI LLMs or all these email campaign guys are just stupid lazy to keep offering the same Yeti water bottle messages (including the subject line) to help me increase my pipeline 10X in 3 months.#emailmarketing #outbound #ai #b2bsales #b2bmarketing

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    Driving revenue opportunities for B2B SaaS and Cross-border Venture-backed Start ups.

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    Glad to be here.The leadership of gratitude of the US Navy Blue Angels.In 1946, Admiral Chester Nimitz wanted to exhibit the prowess of the Navy air power, and Lt Cdr Roy 'Butch' Voris flew the first formation with two of his friends in Grumman F6F-5 Hellcats. Today, the Blue Angels is probably the world's highest performance team of 140 people, who practice the spirit of excelling in their cry, "Glad to be here."Each Blue Angels pilot is selected from over 100s of applicants (each of whom have flown 1500+ hours and commanded during action), and then put through three months of grueling training. When they fly their first formation during the season, each pilot is an outcome of the three key elements of:Trust: Every pilot marches up to their plane, salutes their ground crew, and climbs into their co*ckpit. No flight walk-around, poking under the wheels, or any pre-flight checks. They belt up, down the hood, fire up, and wheel into formation. There is an implicit trust between the pilot and the ground crew that is engendered only when each team member performs beyond what is expected of them.Practice: In the deserts of El Centro, California, pilots wake up in the dark, assemble to discuss the day's practice formations and training, and head out to begin practice. Over the next three months, they fly at least three times a day, are recorded on HD camera, come back to base to receive feedback, and re-train. All pilots begin as a bundle of nerves when they realize they are going to fly 36 inches from each other at 400 miles per hour. When they fly their first season show, the hours of grueling practice shows off in their impeccable maneuvers.Pride: As the only three-time leader, Greg 'Boss' Wooldridge says, the Blue Angels pilots are 1/10th of 1/10th of the world's 1% of high performance teams. Each pilot realizes the honor they have been accorded when selected to fly in the Blue Angels team, and gives it all, and then some more. That pride when they fly, when they meet people, when they share the joy of that experience is the result of hours of practice, team work, and working as equals.When they greet each other and groups with the 'Glad to be here,' they are truly practicing the leadership of gratitude. They are the chosen ones, they train and execute to showcase a higher goal, and they share the trust with each other.Leading with gratitude and business-by-gratitude moves teams to larger goals. Would be delighted to add your examples here.#blueangels #highperformance #usnavy #usmarines #teams #entrepreneurship #startupsSee this brilliant documentary here (hat tip Sarit Arora)

    The Blue Angels amazon.com

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Karthik Sundaram on LinkedIn: #saas #subscription #fees #software (36)

Karthik Sundaram on LinkedIn: #saas #subscription #fees #software (37)

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